Business Strategy + Digital Transformations

Chandler Packard

About Me:

Business strategy and operations professional with over 10 years of total experience in digital transformation in consulting and internal roles. Specialist in business analysis, technology, and operating models. Driven change agent leveraging a valuable mix of emotional intelligence and analytical logic.

  • Launched a digital strategy advisory and solutions development agency focused on composable business apps, data strategy and visualization, workflow automation, and infrastructure advisory.

  • Established contracted relationships with three customers by delivering iterative solutions focused on system optimization, data strategy, go-to-market launch, and technology advisory.

  • Partnered with key software and services firms that resulted in strong profit margins of >50% and diversified revenue sources.

Packard Collective

Founder & CEO

San Diego, CA | 03/23 - Present

Entrepreneurship Partnership

Go-to-Market Operations

  • Planned and executed an effective consultative co-selling strategy with Salesforce, resulting in generation of new services revenue within the high-tech market segment.

  • Composed comprehensive and compelling sales enablement materials for Salesforce business development teams to support their sales efforts, driving increased conversion rates and revenue growth.

  • Leveraged strategy and technical expertise within the business technology industry to recommend people, process, and system investments that would enable the realization of the customer’s business objectives.

Agency73

Sales Executive, Salesforce Consulting

San Diego, CA | 09/22 - 02/23

Business Development Consultative Sales

Enablement Scoping

OpFocus

Director of Customer Success

San Diego, CA | 12/19 - 09/22

Customer Success Capability Development:

  • Launched a new Customer Success capability from conception to implementation. As a result, the business recognized a 3% reduction in churn and increases across expansion revenue and customer satisfaction.

  • Led the solution design and implementation of a centralized account intelligence hub within Salesforce CRM. The solution enabled a seamless experience for customers and aligned internal teams around risks, actions, insights, and decisions related to each customer.

  • Hosted SaaS industry discussions and authored content that drove customer engagement and scaled delivery of advisory services.

Strategy and Revenue Operations:

  • Successfully led the entire project life-cycle for the implementation of a Professional Services Automation (PSA) tool. Delivered a seamless transition to the new system, resulting in improved resource allocation, streamlined processes, and increased utilization.

  • Tapped by CEO and CFO to deliver financial forecast, business performance, and resource demand models using Excel, Tableau, and Salesforce.

  • Managed a development operations team focused on support and optimization of internal SaaS systems including Salesforce, Gong, 6sense, and others.

Professional Services Automation

Customer Success Salesforce

SaaS Metrics

Broadspire

Analytics Manager

San Diego, CA | 03/17 - 12/19

  • Directly managed three resources and developed new roles and responsibilities for each.

  • Created a scalable data model and process, using excel and PowerBI, to identify and report on OSHA related incidents resulting in incremental revenue for the organization.

  • Authored analytics dashboards in PowerBI that connected business signals to key actions for fortune 500 enterprise risk management clients.

  • Led strategic market analysis and developed forecast models focused on analyzing the viability of new service and analytics offerings.

Analytics Account Management

Management Tableau

Crawford and Company

Global Strategy Analyst

Atlanta, GA | 5/15 03/17

  • Composed and presented financial reporting dashboards in Tableau and strategy decks in powerpoint to c-level executives and the board of directors.

  • Overhauled national sales commission plan by aligning financial incentives to business objectives resulting in an increase in year over year quota attainment improvement.

  • Built and managed a business intelligence and analytics capability responsible for revenue operations, service, and client facing reporting. Partnered with data architects to migrate to a cloud based data warehouse solution.

  • Designed and implemented a proactive intelligence tool suite that provided over 1000 field staff and managers with recommended actions and real-time performance against service level agreements.

Global Strategy FP&A

Peformance Business Intelligence

Georgia-Pacific

Supply Chain Analyst

Atlanta, GA | 07/13 - 05/15

  • Led the program redesign and management of Walmart’s retail plastics recycling supply chain.

  • Designed and launched a custom web application that led to a 50% reduction in support costs.

  • Negotiated service contracts, transportation, and sale of $30 million dollars of product annually.

  • Delivered data models that supported sales negotiations and profitability analysis using excel.

Excel Business Analysis

Operations Financial Analysis